The number of apps in the App Store has just passed 1.5 million. That’s great news, for Apple at least. For most developers, it mostly means more competition in what’s already a saturated market.

Citing what it brands as 'App Store inertia' partically caused by a seasonal summertime slump, mobile marketing app firm Fiksu claims daily downloads on Apple's platform still hit a 2012 high in May.

Hallow, the prayer app, reached #2 on Apple’s App Store last Ash Wednesday. Stephen Spiewak, Director of Organic Marketing, shares insights on improving app discoverability and reducing churn. Any ...