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All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Fresh off a thrilling season, MotoGP unveiled a brand-new look. Moving forward, the motorcycle series will utilize a unique slogan, which coincides with the series’ boldness, “Faster. Forward.

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

When it announced that it would be transitioning to manufacturing only electric vehicles by 2030, Buick did something that a lot of other automakers have done, and introduced a new brand identity, ...

When it comes to iconic logos, few are more famous than those four interlocking rings. And before you accuse me of ...

MADISON, Wis. -- Morgan Murphy Media today unveiled its new company logo, marking the first major brand refresh in several decades for the family-owned media enterprise. The new logo represents ...