Video game companies do it, fast-food restaurants, too. Why don't more companies bundle products and services together in one package at a bargain price? Research by Harvard Business School professor ...

Regardless of where you draw the line, there are two key delineations within product bundles: 1. Product bundles versus bundle pricing. While bundled products are often sold at a discount, a special ...

For ESPN and others, bundling strategy can be deceivingly complex. It’s easy to assume that you’ll succeed if you simply pick two or three items, sum their value, and offer them at a slight discount.