We’ve all been reeled in with a fun slogan. It’s what brands use to catch someone’s eye and make them think for a second. It’s also what a simple association that helps people connect with a brand.
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“Never stop improving.” Does that sound corny? I recently reviewed some of the materials I brought home from a motivational training course I took several years ago. One of the exercises was to write ...
Okay, so maybe you don’t want to leave it all up to theemployees. After all, they hiredactors to play the factory workers in those Honey Bunches of Oats commercials. What would your workplace slogan ...
New research reveals that, contrary to popular belief, brand slogans don't need to be short in order for people to like them. According to the study, published in the Journal of Business Research, ...
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