Kimberly Westrich, MA, of the National Pharmaceutical Council, addresses the benefits of incorporating patient-centricity throughout the health care system to foster more accurate and better quality ...

In addition, fear and apprehension about genetic sampling and invasive tissue collection need to be taken into account and ...

If someone asked if your company or product was patient-centric, you would likely respond with an enthusiastic yes. Let’s probe a bit deeper… When was the last time you asked a patient to contribute ...