Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ ...

Channel 4 has punctuated its digital-first drive with the launch of Channel 4.0, an umbrella brand drawing together the network’s ever-expanding array of social formats. The content division is ...

After Party Studios and Channel 4.0 were among the big winners at the TellyCast Digital Video Awards, which spotlight the growing influence of digital-first content. After Party has been in the news ...

Channel 4 is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with ...