Google Chrome is ditching third-party cookies for good. If all goes according to plan, then future updates to the world’s most popular web browser will rewrite the rules of online advertising and make ...

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years ...

Google has announced it will be keeping third-party cookies in its Chrome browser, marking a backtrack after years of claiming it was going to phase them out. The U-turn comes after advertisers have ...

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Remember Apple’s flock of birds swooping around, spying on users as they browse the web, a thinly disguised attack on Google’s ongoing Chrome tracking nightmare. Well, despite promises to the contrary ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

Imad was a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single-process ...

If you ever wondered how a website "remembers" that you're logged in after you close the page and then revisit it later on or how an online store keeps track of your shopping cart when you haven't ...