If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that most entrepreneurs abandoned years ago. Some people believe it’s ...

Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

Good customer service is a vital aspect of any company’s business. Done properly, it can create unparalleled loyalty. If the company drops the ball, it’s difficult – if not impossible – to make amends ...

With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it ...

In the realm of business, newsletter distribution is one of the simplest forms of advertising available. This outreach is a way in which companies can directly communicate with current and prospective ...

Opinions expressed by Entrepreneur contributors are their own. If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that ...