About a year ago, I was at a meeting with a potential new client. As we were talking, the CEO lamented how it was so hard to find people with my set of skills. My smart-ass -- but sadly accurate -- ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Mailchimp is one of the best-known email marketing brands and with good reason. Learn why.

Email marketing is a great way for your nonprofit to connect with people–especially now, as nonprofit emails saw a 5% increase in open rates last year. It's an ideal opportunity to maximize your email ...

Automated email workflows help map out customer journeys in proper structures, from awareness to retention, using triggers based on customer beha ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. We chose Campaigner as the best email marketing software for larger businesses ...

None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on ...