With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

Fully launched less than a year ago, Facebook's app installed ads have proven a hit with developers and a plus for the social network's rapidly growing mobile ad revenues. Earlier this year, Facebook ...

With Facebook nailing its future success to mobile, data outfit Kontagent is supporting the ecosystem provided by its one-time funder every step of the way. It's announced its suite of customer ...