The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

If there is a company out there that embodies the effectiveness of using humour in marketing, it is Pidilite Industries. In a new campaign for its instant adhesive brand, Fevikwik, the company gives ...

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather Click on the Image to watch the TVC. Pidilite has launched a new product variant ...

https://www.india.com/viral/fevicol-fevikwik-other-glues-stick-things-together-but-these-dont-stick-to-their-own-containers-due-to-adhesive-polymer-chemicals-water ...

For decades, Fevikwik has been synonymous with “chutki mein chipkaaye” – a go-to solution for instant fixes. Now, the decades-old adhesive product is stepping into the world of AI-powered creativity ...

Made by advertising agency Ogilvy & Mather, the “Khushiyon ke Chand Pal” campaign has two 20-second spots which acknowledge the role women play in bringing moments of joy to families. While the first ...

New Delhi: Fevikwik, the instant adhesive brand from Pidilite Industries, has unveiled a new ad campaign that once again fuses product functionality with humour. The TVC captures the playful banter of ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...