Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...

Estée Lauder is ramping up shade-matching technology in stores. The brand has launched a new in-store app, called iMatch Virtual Shade Expert, that uses Perfect Corp.’s YouCam Makeup virtual try-on ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Finding the perfect shade can be difficult in today’s world of endless color choices. Fortunately, we have color-matching apps. These innovative tools help users to identify, match, and experiment ...