Millennials now make up the majority of new parents in the United States, and surveys show they spend more direct time with ...

Is being forgotten a tragedy or a triumph? For Gen X, it might be exactly what they wanted. While they may not be the focus ...

Sandwiched between the loud idealism of the Boomers and the digital dominance of Millennials, Gen X often gets sidelined in the cultural conversation. They were latchkey kids turned quiet ...

Gen X is known for its skepticism, independence, and pragmatism. They watched the Boomers before them, learned from their mistakes, and forged their own path during a time of great economic stability ...

It was the '70s and '80s. You had to be there. Growing up Gen X is something that evokes a great deal of nostalgia, especially because many of the things Gen X experienced are no longer available. For ...

Women and people who grew up in socioeconomically disadvantaged households consistently reported higher psychological distress throughout their lives compared to men and people from more advantaged ...

If you were born between 1965 and 1980, you bring a rare blend of experience and adaptability to the workforce. You grew up before the internet yet adapted technology as it evolved — making you a ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...