It might date back to the ancient Greeks, but the concept of "everything in moderation" still holds true for today's users of goal-setting apps. In a paper in the Journal of Marketing Research, a team ...

Ditch arbitrary yearly goals. Focus on daily actions compounding towards lifetime aspirations. Set exciting, achievable milestones as stepping stones. Create personal timelines reflecting your pace ...

Over the past few decades, goal-setting has become a science—and sometimes, a cliché. Latham and Locke, among others, suggest that goals should be not only specific but also difficult, because ...

Setting goals and starting on a healthy lifestyle change is exciting. You picture yourself having achieved your goal – crossing the finish line of that 5K, your doctor congratulating you on getting ...