“We don’t know how exactly DXO tests, but the Nikon D850 was tested the week before us and set a record score,” says Ove Bengtsson, longtime head of Hasselblad product development. “Our X1D then ...

The Fujifilm GFX 50S might be the mirrorless medium format camera everyone is talking about at the moment, but it's not the only one – we recently got to spend a bit of hands-on time with Hasselblad's ...

What’s this, a new Hasselblad camera system? Yes, that’s right, the Swedish company has just unveiled a brand new camera, and it’s the first of its type – a mirrorless medium format model. Medium ...

Back in June of last year, I previewed the Hasselblad X1D. Then, it was a pre-production model, which I had hoped would launch and become the powerful mirrorless medium format camera that it is now.

Hasselblad, as we’ve come to see, has been a notable game changer in the world of photography. The 175-year-old Swedish imaging giant has been one of the biggest innovators of medium format and full ...

Hasselblad cameras have long been coveted by photographers, even if they were priced out of reach for most, but a new medium format model promises to be a little more attainable. The Hasselblad X1D II ...

Step into a photographer’s studio and you’ll probably spot a medium format camera. They pack in so many pixels that they’re perfect for portraits, but not so handy for taking on the move. Hasselblad ...

Let’s get one thing out of the way right up front, the Hasselblad X1D II is $5,750. Add in a $3,000+ lens and you’ve got a camera that’s in the ballpark of a descent used car. This is a camera for ...

The Hasselblad X1D changed the game for medium-format with a portable, mirrorless design, but the new body style didn’t come with as many lens options as the more established systems. Hasselblad, ...

Hasselblad has announced the new X1D II 50C, a follow-up to the company’s first mirrorless camera, 2016’s X1D. The new camera is very similar to the prior model, from its design, size, and appearance ...

Most of the recent updates from Hasselblad have had to do with the cameras popping up on drones or costing $48,000. But the company is still working on the mirrorless medium-format cameras and ...

Yes, the rumors were true: Hasselblad has been working on a world's first type of mirrorless camera. Today, the Swedish company officially took the wraps off of its X1D, a compact shooter with a ...