Forbes

Why Is The Ice Bucket Challenge Back? TikTok’s Version Sparks Nostalgia—And Some Backlash

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...
Yahoo

Why Is the Ice Bucket Challenge Back? All About the Viral Trend's Return — and New Mission

Natalie Reynolds participates in the USC #SpeakYourMIND Ice Bucket Challenge ; James Charles participates in the USC #SpeakYourMIND Ice Bucket Challenge. But like all trends come and go, it seemed as ...
USA Today

The viral 'Ice Bucket Challenge' is back over a decade later – but with a new mission

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...
People

The Ice Bucket Challenge Is Back: Why Some Are Criticizing the 'Rebranding' of the Viral Trend 11 Years Later

Students from the University of South Carolina started a recent campaign using the ice bucket challenge to raise mental health awareness Brooke Eby; Amelia Privv/ TikTok The Ice Bucket Challenge was ...