This article of this two-part series outlines more ways that comedy—in this case, improvisation—can help marketers do a better job connecting with audiences. (Here's Part 1.) Improvisation can hone ...
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How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...
Well, almost. In addition to 20 years in marketing (yeah, that helped!), my many years in sketch, stand-up, and improvisation have provided many invaluable lessons, especially in the "ballsy" ...
Stand-ups need time and practice to get good. When they have to focus on promotion and their social media feeds, the art form suffers. By Jason Zinoman See more of our coverage in your search ...
On Comedy Central, the reality show Nathan for You features a mild-mannered Canadian giving small-business owners outrageous marketing advice. In one episode, Nathan Fielder tries to get 40 maids to ...
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