Nielsen Interactive, a unit of VNU's Nielsen Entertainment division, yesterday announced it will provide third-party measurement and accountability for advertising on the in-game ad serving network ...

Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

The confectionery giant has also expanded its relationship with IPG. Even as brands lean into gaming as a way to reach younger consumers, thus far its been difficult to measure the effectiveness of ...

Here’s an act of counting that isn’t going to be as easy as 1-2-3. Representatives of 80 different parties will at some point on Wednesday hear the latest about technology that will help tabulate the ...