Moreover, these results represent a review of thousands of measurement studies conducted via CCO RADARProof, Clear Channel's campaign performance attribution solution, and Kantar, across a wide ...

Learn why email and social media are better together for sustainable revenue growth.

B2B influencers are becoming media channels in their own right (Adobe Stock) Not long ago, saying “B2B influencer marketing” ...

In today’s fast-paced digital world, understanding the various digital marketing channels is crucial for businesses looking to maximize their online presence. With countless options available, each ...

Alessio Alionço is the founder and CEO of Pipefy, a global leader in AI-driven low code business process automation solutions. The conventional marketing formula goes like this: Pour your money into ...

Paid media performance improves when businesses match channels to product fit, data quality, and realistic budget constraints ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. A significant boom in online purchasing as a result of the pandemic ...

An icon in the shape of a lightning bolt. Impact Link As spending with retail media networks (RMNs) continues to grow — predicted to hit $166B in 2025 — retail media evolves daily. Because of the vast ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...