K Games have teased the next instalment of their NBA 2K franchise, with Jalen Brunson being linked as the next cover star. It ...

The video game cover used to be a lifetime achievement award. Now, it is a global marketing landgrab. If you want to understand who really runs the league's cultural footprint, do not look at MVP ...

Acclaimed video game NBA 2K just unveiled their cover athlete for 2K26. It's none other than MVP winner Shai ...

So with the Knicks now crowned as the newest NBA champs and plenty of time to waste until the league tips off again next ...

“Well, we’re never scared to start conversation,” Zak Armitage, Senior Vice President and General Manager of NBA 2K and 2K Sports Lab, told journalist Marc Griffin. “That’s part of our game, [it] ...

Just before the NBA Finals, rumors linking Victor Wembanyama to the NBA 2K27 cover sparked buzz among fans and revived debate over the so-called 2K curse.

The magical summer of Shai Gilgeous-Alexander continues with another prestigious honor. After winning his first MVP award, the NBA championship and Finals MVP trophy, the Oklahoma City Thunder star ...

As the 2026 NBA Finals draw near, the gaming community got some major news on the biggest upcoming basketball video game on the market, NBA 2K27. X user “JABridgeforth” posted a screenshot on Tuesday ...

For the first time ever, a WNBA star will grace the cover of a global edition of the popular NBA 2K game. On Wednesday, 2K announced that two-time WNBA MVP and six-time WNBA All-Star Las Vegas Aces ...