New Holland debuts compact Workmaster tractors and updated T7 models with improved comfort, power and versatility for modern farm needs.

The U.S. farm machinery equipment market experienced challenges across many fronts in 2025. Recent data suggests many new and ...

The 8R/8RX series delivers up to 540 HP for added power and maneuverability. New planter enhancements improve seed placement ...

As the ag economy searches for the next evolution of demand, Deanna Kovar says the future tractor might not just sip diesel, it could run on E98 ethanol grown by farmers themselves. In an exclusive ...

A tractor and other New Holland farm equipment sit on the lot as S.S. Equipment dealership outside of Hermiston, Ore. New farm tractor and combine sales continue to lag in 2025 after a slowdown that ...

Hay Bale Curling Two Tractor Brands Change Color: Big News from the National Farm Machinery Show! How FFA is Shaping Dealership Leaders Fighting Wild Fires with Tillage Product Video of the Week: Bour ...

Japanese equipment giant Kubota has pulled the wraps off a world’s first. The new, Autonomous Fuel Cell Tractor packs electric drive motors powered by a hydrogen fuel cell — one that can get topped ...

America has moved on from the pandemic, but the industries that produce its vehicles haven’t. Car and light truck sales rose 2.5% through June and 2025 could wind up the best year in volume since ...

Learn how to get financing for farm equipment through IRAEmpire's latest "Farm Equipment Financing" guide for 2026.