There is new evidence this week from GroupM’s business intelligence team that “brand-oriented” media buys may be gaining on so-called “performance” ones. The analysis -- part of a sidebar conversation ...

A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

The following is a guest piece written by AppsFlyer President and General Manager Brian Quinn. Opinions are the author’s own. ChatGPT ads mark the beginning of large-scale ad monetization for large ...

As the advertising world grapples with a tough economy and a pair of transformative Hollywood strikes, many marketers have chosen to shield themselves from uncertainty by shifting their resources from ...

Donna Spurrier, founder, Spurrier Group, and her staff. Historically in advertising, the creative team—those tasked with conceptualizing and designing ad campaigns —operated independently from the ...

The saying goes that the first ever ad banner had a 44% clickthrough rate and it's been downhill ever since. That was 30 years ago. Contrast that to today where the average clickthrough rate for a ...

Albertsons Cos. has launched Albertsons Performance Media, powered by Quotient, a digital media capability that provides brands with the opportunity to use proprietary shopper data to drive sales. The ...

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program, which launched last January. Designed to provide brands with the opportunity to use proprietary ...