Anyone thinking of launching their own cosmetic brand should consider all their options before beginning. A crucial point to explore is whether you’ll partner with a private label makeup manufacturer.

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Credo Beauty is looking to fill what it sees as a “literal white space” in the fast-growing clean makeup category with the launch of its private label, Exa. The San Francisco-based retailer, which ...

When we walked the aisles of last year’s Private Label Trade Show in Chicago, we wondered whether the mammoth growth of store brands would sustain amid moderating grocery price inflation. We got our ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...