Sprout Social's Forrester study shows 268% ROI and significant productivity improvements for customers using their social media management software. Sprout Social announced the results of a Total ...

As a social media agency, business owners who are investing their money in your agency to handle their social media accounts will no doubt be asking how they can calculate their return on invest (ROI) ...

Tension: Marketers chase measurable returns on social platforms while the most valuable brand outcomes resist quantification entirely. Noise: Analytics dashboards and engagement metrics create an ...

A primary concern for retailers and merchandisers planning to invest in social channels is how to effectively integrate commerce to extend cross-channel engagement. They are asking the question: Will ...

The event, hosted by Ogilvy Hong Kong in partnership with Branded, set the stage with its first two sessions by Ipsos’ executive director of business insights Steve Garton and Google’s chief ...