Behavioral economics relies heavily on studies of Western, educated people. A recent analysis provides evidence that ignoring racial diversity within the United States has led to flawed ...

People's decisions are known to be influenced by past experiences, including the outcomes of earlier choices. For over a century, psychologists have been trying to shed light on the processes ...

A Rochester Institute of Technology professor has earned a prestigious National Science Foundation award to use computers to better understand human behavior and social interaction. Ifeoma Nwogu, an ...

A recent study has drawn controversy by implying genetic links between bisexuality in men and a propensity for risk-taking. This research on human sexual behavior, published in January in Science ...

While the study focused on mice, the findings could shed light on human interactions and the neuronal pathways that affect our behavior. “You may think that being dominant in the animal kingdom is all ...

Because same-sex sexual behavior does not result in offspring, evolutionary biologists have long wondered how the genes associated with this behavior have persisted in the human genome, and whether ...

Architecture is the design of spaces for human occupation. Despite architects’ skill in designing spaces to influence human behavior there often is a shortfall in anticipating and reacting to ...