The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Add Yahoo as a preferred source to see more of our stories on Google. Sweden or Switzerland? Swedish tourist board launches campaign to explain the difference Sweden’s tourist board has decided it is ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse ...

Sweden is a land where modern design meets untouched nature. From vibrant cities to Arctic wilderness, this Scandinavian gem offers experiences that feel straight out of a postcard. If you’re planning ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...