Business owners and marketing leaders across all industries understand the value of email marketing. Email is an excellent way to stay in touch with your audience and boost sales. What if I told you ...

It can be difficult to hit the right note when sending a cold email. For instance, an old colleague who’d been laid off recently reached out to me. Like many cold and even warm emails I’ve received, ...

Welcome Crew mentor Alex shares her tips for sending emails without stress. Need help writing an email to your prof, an advisor, or another Concordia staff member? The Welcome Crew can help! Sending ...

In marketing, attracting new customers is only one half of the equation; businesses must also focus on how to keep those customers once they earn them. Sending customer retention emails is one way to ...

Using emails to acquire prospects is a dicey business. You can end up in a spam folder--or worse. But acquisition campaigns can drive conversions. Claritas offers 10 tips for sending acquisition ...