America’s sporting identity is shifting, and it’s happening faster than most people realize. For decades, football and ...

OJ Simpson’s slow speed chase in 1994 became a flash point for a rapidly transforming sports media landscape ...

Five members of the Oklahoma Sooners 2027 recruiting class were named to USA TODAY Sports High School All-American teams.

Perhaps no athlete had a bigger impact on their sport than Peggy Fleming did for figure skating in the 1960s.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Walk into any sports bar on a Sunday in America and you'll witness something that defies ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The 2026 World Cup, hosted in North America, presents a unique opportunity to finally ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Illustration: Kelsea Petersen/The Athletic; Michael Santiago/Getty, Diamond Images/Getty, Angela Weiss/Getty For the last eight months, The Athletic has been investigating the threat of fixing to the ...

Sports are one of the few reasons people watch live TV, and so every broadcaster and streaming service wants a piece of the action. This is why your teams’ games are televised in what feels like 100 ...