Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

For some, prices at the grocery store are still too high to stomach. One of the biggest ways to save is by buying generic. On average, generic groceries cost about 40% less than name-brand ones.

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.