NEW YORK, June 01, 2023 (GLOBE NEWSWIRE) -- Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of Vistar Verify, a new program that ...

NEW YORK, April 24, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital signage is finally returning after a horrendous 2020. Vistar ...

Here’s a potential new acronym for you: MOOH – that’s to say, mobile out-of-home. Digital OOH programmatic player Vistar Media launched an extension of its cross-screen offering Wednesday via a ...

Kyle Gehmlich, now a software engineer at Vistar Media, was used to simply logging on, putting his head down to get his work done, and logging off. At the time, Gehmlich worked as a full-stack web ...

NEW YORK--(BUSINESS WIRE)--Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships ...

Advertisers and agencies can now buy Lamar Advertising’s digital out-of-home airport inventory programmatically via Vistar Media’s supply-side platform, Vistar Media has announced. Lamar has digital ...

The Vistar Media team at a recent holiday party. Decade-old adtech company Vistar Media has acquired European group Sage+Archer in a move to accelerate its growth abroad. The acquisition of ...

A new startup called Vistar Media is looking to change the digital out-of-home advertising market by making it more programmatic, more targetable, and more predictive. In other words, it’s hoping to ...

NEW YORK--(BUSINESS WIRE)--Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a ...