Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.
Shipments of illegally-trafficked dried shark fins were intercepted in Ohio and Kentucky last year, according to the U.S.
Wear this Artemis II t-shirt featuring a colorful design of Earth, space, and the rocket's path around the moon. The shirt highlights the April 1, 2026 launch date, marking the return to the moon ...
Most affiliate programs are not actually affiliate programs. They are coupon programs with a tracking layer on top. Imagine ...
One important detail in affiliate marketing is that market-size figures vary depending on what is being measured. Some estimates focus on affiliate channel spend, while others measure the software and ...
The words “incremental” and “incrementality” get thrown around in affiliate marketing, but they might not mean what they sound like. There may be no increase in actual sales, new customers, or revenue ...
Affiliate marketing can be a powerful way for influencers to earn income — but only when it’s done the right way. In this video, we share the best practices for influencers using affiliate marketing, ...
The creator economy is on a growth streak, and as the segment continues to evolve and mature, marketers have steadily upped their investments in the space. For Macy’s, that has meant expanding its ...
Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA ...
The US on Saturday announced it conducted a lethal strike in Syria on an al Qaeda affiliate leader it says had direct ties to an ISIS attacker who killed three Americans in early December. “The death ...
Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...
As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...